Fast forward 15 years. I was offered a job in the United States by the manufacturer of the ice cream equipment we purchased and moved in 2004. Since that time, I have grown to be regarded as an industry expert in the field of foodservice education and training. I have helped open over 600 ice cream and frozen dessert locations and have worked with fast food and QSR chains, as well as confectioners, hotels, casinos, resorts, grocery chains and a slew of independent business owners in developing, opening and growing their frozen dessert and food concepts. I have worked with over 10,000 people in the process of hosting workshops, courses, keynote address and seminars.
Through all of this experience, the same question is still asked of me in every class, workshop or consulting call; “How do I increase sales through a new product without spending a lot of money on equipment, infrastructure and training?” To me, PoffertjesTM still remains the answer to that question.
Our goal was to sell additional menu items that were aligned with our core business model; making high quality food, fresh, and to our own proprietary taste profiles. We were also looking for a point of difference; we wanted customer to seek us out for our uniqueness, taste and value.
Selling PoffertjesTM not only increased our average customer sale, they also increased general revenue and brought us new customers that wanted to try (and re try) the product.
PoffertjesTM also lowered our overall food cost. We felt we had found the missing ingredient to our business.
After looking at numerous options, PoffertjesTM became the clear product choice for us. A poffertje grill is low profile, uses limited counter space and requires little to no ongoing training. There is no infrastructure required such as hoods or vents and the food cost was extremely low. On top of all of these benefits, the product marketed itself through the “theatre” of flipping these tiny fluffy pancakes. For a food cost of about 20 cents per serve, it was a small price to pay to simply start a fresh batch on the specialty grill while customers were lining up. 9 times out of 10, those standing in line would order what we had already started making.
Like most small retail food businesses, we were always looking to increase both general sales and our average customer sale. Operating a small ice cream chain in Brisbane Australia also meant that our core menu was not only seasonal, but also focused on evening traffic only. Our core menu was comprised of freshly made frozen custard (ice cream) products, coffee and freshly made cakes and cookies.
So, I sourced a high quality grilled manufacturer, developed a specialty powdered mix based on a traditional Dutch recipe and decided to bring Poffertjes to the United States. I can personally vouch for the tremendous success that adding Poffertjes to our menu became, and want to bring similar growth and diversity to your business.